In the exhibition halls where new models are released, automobile brands hope to break through the traditional static display method and let visitors feel the charm of the products more intuitively. However, the traditional display boards and TV screens are single-form and cannot fully demonstrate the technological sense and design aesthetics of the automobile.
We customized a 360° circular LED display for the showroom, with a total area of 200 square meters. Through ultra-high-definition images and surround playback, the appearance details, interior structure, and performance data of the new model are presented in all forms such as dynamic videos and 3D modeling. Visitors feel as if they are in “intimate contact” with the car. At the same time, the display supports touch interaction and can switch between models with different configurations. After the showroom opened, the average daily number of visitors increased by 80%, and the number of orders for new models increased significantly, successfully helping the brand to create a high-end technology image.
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